Television has great story-telling capabilities and can create an emotional connection to a brand. Traditionally, it is the best medium to emotionally engage an audience, demonstrate the use of a product or establish an image - all which make TV a great choice for promoting propane.

If you are placing your own advertising, you will need to either hire a local advertising agency or establish contacts at your local network or cable affiliates.

Here are some things to consider when thinking about starting a TV advertising program:

• Daytime TV builds frequency and delivers a loyal female audience
• Primetime (4p.m. - 11p.m.) provides reach plus a wide variety of programming
• Cable TV provides a highly targeted environment and increased frequency
• Direct Response TV offers very efficient costs with some targetability
• Align your target audience with that of the national program - Adults 25-54, skewed towards women (they influence major home purchase decisions such as energy and appliances).
• We suggest a minimum level of 100 gross rating points per week among Adults 25-54 for at least three weeks. (Rating points indicate the percentage of your target audience that would be seeing your message at any given time. 100 gross points per week is a good starting level for gaining awareness on local general audience programming.)