Contact the Marketer Help Desk for production-quality files. Billboards may be previewed online but are too large in size to be downloaded.

Billboards provide broad reach and are an excellent tool for building awareness in heavy-traffic metro areas. However, broad reach is more difficult to gain in rural areas and they have limited messaging capability, especially as a stand-alone medium. Also consider that billboards are most effective in high-traffic areas where the audience is captive for long enough to retain the message. If you are considering running a billboard campaign, we recommend running it in conjunction with other media.

Here are some tips for placing billboards in your area:

• They are typically sold within each market in groups of 25, 50, 75, or 100 boards, based on market size and location of the boards.
• Buy more boards for shorter campaigns (1-5 months). Longer campaigns (6-12 months) often require fewer boards.
• Remember that pricing is negotiable. Specific board pricing will vary by market size and length of campaign. Before you buy, be sure to take a tour of specific boards being considered to look for potential viewing problems, such as growing trees, poor visibility, or short drive-by viewing times that could limit effectiveness.
• Contact your local billboard company to arrange locations, timing and information on the size of billboard materials you will need.