Radio is a very versatile medium - it reaches people on-the-go, at home, at work and in their cars. It is a strong frequency builder that provides high targetability opportunities. It reaches those who view TV less frequently and can provide many opportunities for added value and enhance promotional campaigns.

When placing a local radio program, please consider the following:

• Purchase radio stations with highest ratings and composition of target audience.
• Purchase multiple dayparts, including a significant presence in a.m. and p.m. drive times, to extend reach and for greater efficiency.
• Negotiate for substantial added value packages to enhance impact of campaign.
• On-air mentions at the beginning or end of sponsorships, called "billboards"
• Station event tie-ins/distribute information
• Station website advertising/links
• The best formats for our target audience include easy listening, country, religious, and classic rock.