Guidelines

Energy Guys Campaign Guidelines and Graphic Standards — by Joel Burton — last modified 2006-11-06 01:58

To ensure consistent Energy Guys branding from the national level to the local, we’ve created some advertising guidelines for you to follow. We’ve tried to cover all the scenarios here, but if you have any questions, please do not hesitate to ask us.

Television Ads — by Joel Burton — last modified 2007-05-25 12:16

Television commercials can be viewed or shared with others. However, broadcast-quality TV spots cannot be downloaded. These are only available through Beta SP tapes, which can be obtained through contacting the Marketer Help Desk.

Radio Advertising Tips — by Joel Burton — last modified 2006-11-06 01:55

 

Local Newspaper Advertising Tips — by Joel Burton — last modified 2006-11-06 01:55

 

Billboard Tips — by Joel Burton — last modified 2006-11-06 01:55

Contact the Marketer Help Desk for production-quality files. Billboards may be previewed online but are too large in size to be downloaded.

Television Tips — by Joel Burton — last modified 2006-11-06 01:55

 

Propane Logo Graphic Standards — by Joel Burton — last modified 2006-11-06 01:59

We encourage the propane industry, including its customers and suppliers, to apply the logo on all marketing materials.

Terms and Conditions — by Joel Burton — last modified 2006-11-06 02:01

 

Propane Claims with Sources — by Joel Burton — last modified 2006-11-06 01:59

This document is a grid that includes the Propane claims used in advertising and collateral materials and their sources.

How to Work With the Media — by Joel Burton — last modified 2006-11-06 02:00

A “HOW TO” GUIDE FOR WORKING WITH THE MEDIA

[···] — by dkrowden — last modified 2007-07-31 13:10