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Campaign Extension Program Kits
Marketers and states can take advantage of the millions of viewings or impressions delivered by the national campaign by aligning local marketing efforts in the same time period.
January–March
Take advantage of the millions of viewings and impressions delivered by the national campaign by focusing your local marketing efforts on water heaters.
April–June
Capitalize on the National Outdoor Living Campaign and focus your local marketing efforts to encourage consumers to install propane outdoor rooms that will increase their living space and their home value. The program will run from April - June.
July–September
When the electricity goes out the impact on your customer’s life is significant - both financially and personally. A permanent standby generator can pay for itself after only one significant power outage. And with propane, homeowners have cost-effective and care-free protection. Take advantage of the power of the national campaign by promoting the independence and reliability of propane generators. This program will run from July – September.
October–December
With the arrival of fall, cold weather is not far behind – both homeowners and homebuilders turn their attention from the outdoors to addressing interior improvements. With home heating and efficiency improvements being top of mind, it’s a good time to reach out to both existing and potential customers with information to talk about furnaces, fireplaces and how propane can deliver superior comfort over competing energy sources. The program runs from October through December.
January–December
Research shows that builders who know about underground propane tanks are more likely to build with propane. The national builder effort concentrates on the installation of underground tanks, and so can you. Encourage builders to know the facts on underground tanks for individual homes as well as entire communities by using these materials. This program will be promoted throughout 2008.
