How To Use the Propane Marketing Resource Center

A helpful guide to using the Propane Marketing Resource Center.

How to use the search function:

You can search for the ad you want in several different ways. If you want to do a broad search, you can use the top search box and enter in a keyword, such as "homeowner." This will give you all the ads that pertain to that keyword, in all formats, for every year.

For example, if you need a water heater ad, but are not sure of the name or of the year it was produced:

Simply type in "water heater" in the first line of the search box and the Propane Marketing Resource Center will provide you with all water heater related advertising, including print, radio and TV.

An Example of an Propane Marketing Resource Center Search Query

You can also do a more advanced search if you do not want to sort through dozens of ads. There are three different advanced search options:

• Audience (i.e., agriculture, fleet, forklift, homeowner, homebuilder)
• Topic (i.e., water heater, cooking, outdoor lighting)
• Medium (print, TV, radio, web)

• Select the categories that you would like by clicking on the pull down menu for that search option.

  Ad Details

  Once your search results are listed, you can get details of any ad by clicking on the title. This will provide you with an overview of the ad and give you the opportunity to preview it, download it, or send it directly to your vendor, publication or other industry members.

  How to Download or Email Ads:

  
  

  Print Ads

  The new online format makes supplying your vendors and publications with print materials easier than ever. You can email print-ready PDFs directly to them without having to detach the files or download them to your computer.

  To send print-ready PDFs to your vendor or publication:

  After conducting your search and finding the ad of your choice, select it by checking the box to the far right of the ad.
  Click "Add Selections to My Kit."
  And then click "Email Selected Items."
  Complete the address fields, add any necessary message to your vendor (for example, instructions on tagging the ad for your use), and send.
  You will then receive a confirmation that your message was sent.
  The email recipient will receive a link like this, where he/she can then download your ads.
  

  Customizing Your Ad

  When e-mailing an ad to your vendor, type your customized message into the e-mail message field. If you would like to include your own logo with the ad, you must email the file separately to your vendor.

  If you would like to download the ad, simply click on the title. This will provide you an overview of the ad and give you the opportunity to preview it, download it, or send it directly to your vendor, publication or other industry members.

  Radio Ads

  It's also easy to email radio files (MP3 format) to radio stations directly from this site.

  To send radio ads to your chosen broadcast station(s):

  After conducting your search and finding the ad of your choice, select it by checking the box to the far right of the ad.
  Click "Add Selections to My Kit."
  And then click "Email Selected Items."
  Complete the address fields, add any necessary message to your vendor (for example, instructions on tagging the ad for your use), and send.
  You will then receive a confirmation that your message was sent.
  If you would like to download the ad, simply click on the title. This will provide you an overview of the ad and give you the opportunity to preview it, download it, or send it directly to your vendor, publication or other industry members.

  Television Ads

  Television commercials can be viewed or shared with others. However, broadcast-quality TV spots cannot be emailed. These are only available through Beta SP tapes, which can be obtained through the Marketer Help Desk. Call 202-973-5821 or e-mail creativelab@porternovelli.com, to receive a broadcast Beta version via mail.